If you’ve ever wondered what makes Japanese food so popular in the Philippines, this year’s World Food Expo (WOFEX) is the perfect place to find out. Now celebrating its 25th year, WOFEX 2025 is set to be bigger than ever—and New Hatchin is excited to be part of the milestone event.

From August 6 to 9, head over to the SMX Convention Center and look for New Hatchin in the Fine Foods section at booth 1076. As the exclusive distributor of trusted Japanese brands like Kewpie, S&B, and Hinode, New Hatchin has helped bring authentic Japanese flavors to Filipino homes and local groceries all over the country.

At WOFEX, you’ll get the chance to explore a wide range of Japanese products that have become favorites in many Filipino kitchens. Whether you’re a longtime fan of Japanese cuisine or just starting to explore new flavors, the New Hatchin booth is a great place to discover something new. The team will be there to answer your questions, share product tips, and help you find the right ingredients for your next meal.

To make the experience even better, New Hatchin is offering special discounts, exclusive freebies, and food tasting sessions throughout the event. It’s a rare opportunity to sample authentic Japanese products and maybe even bring home something you’ve never tried before.

WOFEX has always been a gathering place for food lovers, chefs, and curious eaters from all over the Philippines. This year’s 25th anniversary makes it even more special. If you’re planning to visit, don’t miss the chance to stop by New Hatchin’s booth. You might discover a new favorite ingredient, learn a few tips about Japanese cooking, or simply enjoy the experience of tasting something different.

Mark your calendar for August 6 to 9, and remember—Fine Foods section, booth 1076. See you at WOFEX 2025!